A year ago I wrote a column titled "E-Book Readers Can Do Better" that outlined what products like the Amazon Kindle and the Sony Reader series
would need to add before they truly appealed to mainstream consumers.
One year and one tremendous endorsement from Oprah later, Amazon's Kindle 2
incorporates a lot of my suggestions. Still, it isn't the latest Kindle
that's cemented Amazon's leadership role in the e-book market. It was
today's announcement of a free Kindle reader for the iPhone, because it shows that Amazon really understands what e-books are: software.