Ditch Mobile Apps, Invest in the Mobile Web

Even as participants at this year's ThinkMobile Conference showed off their latest Apple iPad apps, they expressed a deep exasperation at the effort and cost required to build separate applications for every mobile platform. After all, the iPad is just the latest in a long line of mobile platforms that developers and content providers must support in order to reach new audiences, a range that now includes the iPhone, Android, Blackberry, Windows Mobile, Badu, Symbian, and, if one feels charitable, Palm's webOS. Meanwhile, everyone I spoke to said that the future was really in mobile Websites based on open Internet standards. So what is the hold up?

ThinkMobile is MediaBistro.com's bi-annual mobile conference, which, in the interest of full-disclosure, is a media partner of the PCMag Digital Network. (The program was also curated by PCMag.com contributing editor, Jamie Lendino.) The idea is to bring leaders in the technology and media spaces together to build better mobile products. Right now, that seems to involve trying to build half-dozen apps for marginal platforms and hoping a unified mobile Web eventually takes hold.

Read the full column on PCMag.com....

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Comments

[eluminouschaitu]

Mobile websites are really the best instruments through which the retailers can easily present their products in front of the customers in a unique way. Well, I would like to tell you that there are some disadvantages also of not having a mobile friendly website. The most primary disadvantage is that the speed of the website becomes very low. Their memory model also gets decreased.