People still think of Apple as a hardware company that builds MacBooks and iPhones, but the subscription payment plan announcement shows its real value is as an e-commerce platform. Likewise, Google may be the first and last word in search, but the company can't seem to help sprawling into everything from robotic cars to digital book making. So it only makes sense that it would offer a rival payment system, called Google One Pass. Both moves are great news for consumers—it is about to get a lot easier to buy everything from newspapers and magazines to software and services online. For companies that make all that digital media, the prospects are a lot grimmer. It may not yet be time to "go to the mattresses," but it is definitely time to pull out the calculators.