When Jeff Bezos launched the latest edition of its Kindle eBook reader , he did so with a solemn commitment to maintain the device's
dedicated reading experience. Bezos's vision for the Kindle has always
been the reader, the book, and almost invisible device between the two.
It is a pretty thought, no doubt more comforting than the idea of
pitting the mono-function Kindle against the multimedia powerhouse that
is the Apple iPad.
Still, it is fundamentally wrong. Bezos is quite correct to focus the
Kindle on readers, but consider this fair warning, the way we read is